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This next generation optical disc format – Blue Ray DVDs – is a proud development of the Blu Ray Disc Association (BDA) that include HP, Dell, LG, Hitachi, Apple, Samsung, Panasonic, JVC, Sony, Mitsubishi, Philips, Pioneer, Sharp, Thomson, and TDK is a remarkable invention of the BDA (Blu Ray Disc Association) that consists of TDK, Thomson, Sharp, Pioneer, Philips, Mitsubishi, Sony, JVC, Panasonic, Samsung, Apple, Hitachi, LG, Dell and HP. The BDA boasts 180 of the world’s leading consumer electronics, media and personal computer manufacturers.

DVDs, lets face it have its days counted. The necessity for storing HD content is increasing daily in the light of increasing number of people turning to HD television for their latest digital television fare. But, DVDs support a resolution up to 720×480 pixels while high definition content resolutions are as high as 1920×1080 pixels. HD video content uses up a considerable amount of hard drive space too. High definition content with data compression of about 2 hours duration requires up to twenty-two GB of storage space whereas a DVD-18 disc (dual-sided double-layer) allows a storing capability of seventeen GB only.

The answer to this issue has helped invent two brand-new technologies, namely High Definition DVD and Blue Ray DVDs, which are now locked in an intense battle to clinch market shares and become the successor to DVD. Both these technologies are very similar in nature but the blue ray DVDs have an advantage since these boast a far higher storage capacity than the HD DVD. As the name denotes, the blue ray discs make use of a blue-violet laser to write and read data in contrast to the existing technology which makes use of red laser. A blue-violet laser (405nm) has a far shorter wavelength than a red laser (650nm) making it feasible to focus the laser spot with superior precision.

The advantage of this is that, it permits data to be stored in less space since the data can be packed more tightly, which further, allows consumers to fit additional data on the disc even though it may be the same size as a CD or a DVD. A single-layer HD-DVD disc only store 15 GB whereas single-layer blue ray DVDs can store 25 GB which is more than 2 hours of high-definition video and 13hours hours of standard video. A dual-layer HD-DVD can hold up to 30 GB whereas dual-layer blue ray DVDs can store 54 GB which is 4.5hours of high-definition video and more than 20hours of a standard video.

Blue ray DVDs are also light on the manufacturers since these are built by injection-molding process on a single 1.1-mm disc compared to the traditional injection-molding process on a 0.6 mm (HD DVD follow the same method) which thereby reduces costs. The money so saved is spent on the addition of a protective layer necessary on blue ray DVDs and this causes the end price to be more or less same with the current price of a DVD.

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