Amazon’s Latest Acquisition – A Glimpse Of The Future?
There has been a lot of speculation as to when Amazon will release the next update of its hugely successful Kindle reader. The Kindle 2 launched in February of 2009, a year and 3 months after the release of the original Kindle in November 2007. If the gap between upgrades was to remain the same then the Kindle 2, now just over a year old, is due for replacement in the near future.
In the interim period since the launch of the Kindle 2, user choice has increased due to the fact that a large number of new readers by a variety of manufacturers have become available. Apart from other dedicated e-book readers like Sony’s Daily Edition and the Barnes and Noble Nook, Apple’s new iPad is also seen as a potential threat to the Kindle as it has, amongst its many functions, the capacity to be used to read e-books. In summary, looking at both the increased competition from new readers (many of which incorporate added features and functionality) and the age of the Kindle 2, it seems that an update may be due fairly soon.
Which prompts the question – what new features are Amazon planning to include in the new enhanced and upgraded model? Amazon will almost certainly have a few surprises up their sleeve – but this acquisition gives a clear indication of at least one new feature that we may expect to see in future editions of the Kindle.
Amazon has bought the company by the name of Touchco, whose area of expertise is touch sensitive displays. This technology is significantly different to the other types of touch screen displays that are available today.It uses interpolating force sensitive resistance technology – which, unlike traditional capacitance-based touch screen technology, may be totally transparent. It can be used with e-ink displays and colour displays. It is also, according to the New York Times, considerably cheaper than the capacitive type of touch screen used in the iPod and the iPad
Touchco are a spin off from a project at New York University’s Media Research Lab. They are thought to have a workforce numbering no more than 6 employees. Although the technology was well advanced, it was still very much a research project – at the time of Amazon’s takeover no commercial application had been developed.
The Touchco technology could conceivably be used in order to allow Kindles with colour screens and touch sensitive controls could be produced. The possibility of a more versatile Amazon Kindle, with a variety of different uses – not unlike Apple’s iPad – very definitely exists. Of course, this may not happen with the next release of the Kindle – it could be some way off in the future. Nevertheless, Amazon’s purchase seems to be a clear declaration of intent regarding the future direction of their Kindle reader technology.