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Small business owners are really keeping a close watch on their marketing budgets, since every dollar matters these days.  One surprising way to stretch your marketing dollars is to consider mobile advertising as part of your strategy. 

Advertising has the ultimate objective of converting leads into customers.  Effective ads are one way to accomplish this, if used strategically in connection with other marketing and promotional efforts.  Internet advertising has become a popular method of achieving this, for example PPC advertising or banner ads. 

Mobile phone advertisement is another possibility for the small business advertiser.  Research has indicated that mobile phone ads can be four to five times more effective than Internet advertising.  The reasons for this surprising statistic are varied,  but a key indication is that consumers are more engaged when using mobile phones and other devices than when surfing the Internet.

Another option for the small business advertiser is to consider adding mobile phone advertising into their marketing strategy.  Mobile phone advertisements have been found  to be four to five times more effective than those on the Internet.  The reasons for this surprising statistic are varied,  but a key indication is that consumers are more engaged when using mobile phones and other devices than when surfing the Internet. 

When you are engaged, you are very involved in the activity at hand.  It has been found that Internet users are easily distracted from the task at hand by something that happens in their surroundings, or even something they see on the Internet that pulls them away. 

However, studies have shown that a mobile phone user is much more engaged in what they are doing than a similar online user. This can be attributed to a number of things.  To begin with, most mobile advertising pages are much less crowded than a typical Internet page.  In addition, rather than just random surfing, mobile device users typically have an end goal in mind when using their devices. 

If an advertisement is very effective at capturing the customer’s attention, the benefits to the small business owner are great.  While mobile video is gaining some ground, SMS and In Page Advertising is still the most popular, and have the most affordable options for the small business owner.

Be sure to visit SmallBusinessMobileAdvertising.com to get many more resources about how small businesses can use mobile phone advertising to grow their business. Make sure to get your free mobile advertising trial (and mention the promo code “mobilenow” and receive double the credits during your free trial period).